L’importance de la publicité dans le monde des affaires

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Dans l’histoire des affaires chaque entreprise doit parler avec son client. La publicité est la meilleur façon de communiquer avec les clients, car elle les informe de l’existence des nouveaux produits, marque, ou entreprises sur le marché, en même temps elle incite à l’achat.


La publicité est un instrument de séduction très performant pour augmenter l’image de marque ( la perception qu’à le public d’une en/se) et la notoriété ( nombre de personne qui citent la marque) d’une société. Une entreprise qui fait de la publicité est perçue comme plus crédible qu’une entreprise qui n’en fait pas.

Certaines entreprises pensent qu’ils n’ont pas besoin de la publicité
Waoooooooo!!!!!! c’est vrai ?
Oui !!!!!!!
Par exemple

  • les entreprises en phase de lancement : les entreprise qui sont dans cette phase on besoin d’un objectif précis de la publicité qui est le procès . Il consiste à convaincre les clients d’acheter le nouveau produit lancé sur le marché. Ici les annonceurs utilisent annonce flashy et attrayant pour les clients prennent un coup d’œil sur les produits et les acheter pour des essais.
  • les entreprises qui réalisent déjà un chiffre affaire : là l’objectif de la publicité est la continuité. L’objectif soucieux est de conserver les clients déjà utilisateur du produit. Les annonceurs apporte un plus-value à leurs produit afin que les clients fidèles continuent d’acheter ces produits. En gros cela permet une fidélisation clients.
  • les entreprises en phase de maturité : la publicité interrupteur de marque est conseillé dans ce cas l’objectif essentiel est d’attirer des clients des concurrent pour notre entreprise. Avec une campagne publicitaire bien réussie, les annonceurs peuvent convaincre les clients d’une autre marque à la marque de leur produit.
  • les entreprises en déclin : parce-que vous voyiez vos clients passé de l’autre bord la pub de commutation de retour est imposé l’objectif est de conquérir les anciens clients qui sont passés vers la concurrence . les annonceurs utilisent différents manières pour attirer ce type de clients .

Nous sommes le choix idéal pour avoir une part de marché important peut importe la situation, le domaine de votre entreprise ( physique/moral )


Rédigé par Grakcinoh



#marketing is my job

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